Category Archives: Uncategorized

Google only loves you when everyone else loves you first. Wendy Piersall Have you ever gone past the first page of Google’s search results when you’re searching for something? Personally, I haven’t, and you may ask, why not? The answer to which is because what I’m looking for shows up on the first page ofContinue reading “Search Engine Optimization and Paid Search Marketing: Cosmetics or Computers?”

 The truth is, homes change over time — and technology has to adapt, not try to do everything at once. Tony Fadell The phrase ‘the Internet of Things’ can really be applied to any household item now. With almost any machine that can be connected to the internet such as fridges that can stream SpotifyContinue reading “The Internet of Things and Big Data: How Google is Making Homes Smart”

If your plans don’t include mobile, your plans are not finished. Wendy Clark In this day and age, it would be hard to find a Millennial or Gen Z who does not own a smart device. In fact, there are over 2.7 billion smartphone users and 1.35 billion tablet users across the world. Like itContinue reading “Mobile Marketing: How WeChat is the Swiss Army Knife of Mobile Phone Apps in China”

Going viral isn’t random, magic, or luck. It’s a science. Jonah Berger At some point, we’ve indulged ourselves by browsing memes or have seen how things posted on the internet become viral overnight. I feel that this aspect of virality has only become more potent with the dawn of social media, where things such asContinue reading “Virality and Memes: How Disney’s Baby Yoda Achieved Overnight Meme-Stardom”

The unique value of crowdfounding is not money, it’s community Ethan Mollick In today’s post, I will share my thoughts on how morality and ethics play a role in crowdfunding. When I think of crowdfunding, I think of how the collective effort of thousands of people can make a dream or a concept come true.Continue reading “Social Media and Business Models: Morality and Ethics in Crowdfunding”

Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform. —Tim O’Reilly. In today’s post, I want to explore the importance of tone of voice for marketing on social media platforms. Social mediaContinue reading “Web 2.0: How does Social Media And Tone of Voice Tie Into Digital Marketing?”